Why Video Analytics is important

When you ask us why Video Analytics is important, we can begin with detailing the clear benefits of Video Analytics, which in brief relate to:

  • Scalability
  • Efficiency
  • Cost savings
  • Ease of use
  • Identification of behaviour patterns

Is Video Analytics worth the investment?

However, what you really want to understand is what makes Video Analytics worth your investment, which we will delve into today.

When it comes to standard surveillance, it arguably enables you to view what is happening within the footage.

However as your business grows and the number of cameras that you have increases, so does the length of footage recorded.  So this undoubtedly poses a challenge to your business to locate the events that you are looking for.

The purpose of Video Analytics is to easily recognise the events that are occurring within your video footage…

This is why the intuitive configuration and smooth integration into your own systems comes into force, providing an important element for you.

The analytics technology can scan for motion, with line detection, (which can automatically raise an alarm when it is crossed) and then only record as the motion is detected, saving money over continuous recording.

The software automatically generates descriptions of what is going on within the video, identifying people, animals, vehicles etc…

In addition to just using video analytics as a security feature, the intuitive technology can be used to bring added value to your business.

When you consider its  use for customer tracking in a retail environment, you can use the functions to identify factors such as queue lengths and occupancy in waiting areas.

Not to mention that you can use the analytics for additional features such as demographic identification, which determines the age and gender of the people captured in the footage.

If you would like to discuss Video Analytics in more detail or would like to discuss your individual business requirements please contact Data Installation & Supplies on 01274 869 099 or info@disnorth.com.  Our team will be happy to assist you.

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