Understanding how digital signage can improve internal communications

Digital Signage is a versatile solution that can not only enhance internal communications, but ensures employees are well-informed, engaged and connected within their workplace.  In turn encouraging productivity and making everyone feel part of a unified team.

Today we’ll explore several of the ways that digital signage improves communication with employees in the workplace. At the same time considering it to be a dynamic communication tool- Using digital screens to convey information, messages and visuals.

Influential considerations for Digital Signage:

Real-time updates:

Digital signage allows for immediate information updates, news and announcements. Not only beneficial during normal business operations, but becoming an invaluable tool in the event of an emergency… Your digital signage screens can display vital information quickly and efficiently to protect your employee safety.

Visual impact:

Visual content is a great method for attracting employee attention, more so than traditional text-based communications.  Digital signage uses graphics, videos and animation to convey engaging messages.

Consistency and engagement:

Digital signage is perfect for ensuring your employees receive the same consistent information.  For example business-critical messages and policy updates as they are announced.  With correctly positioned screens around your premises, your employees will consistently check for updates, particularly more receptively than through email, whilst also encouraging employee engagement.

Customisation:

Each digital signage screen can display unique content and relevant information, whilst still providing efficiency as updates are controlled from a user-friendly central dashboard.

Specific content can be assigned to individual screens to convey the correct messages to employees by department, location, etc- you can even use widgets within the software to play news channels and radio, which can be played in break areas or receptions.

Cost-efficiency and sustainability:

Reduce both your carbon footprint and printing costs with digital signage, not forgetting the ability to repurpose existing digital assets, reducing the need to re-create marketing materials.

The above are just a few of the ways that Digital Signage can support your organisation in creating an engaged and well-informed workforce.  To discuss how digital signage can specifically support your organisation please contact Data Installation & Supplies on 01274 869 099 or info@disnorth.com and one of our experienced team will be happy to assist you.